In these challenging times your clients and customers are becoming exceptionally sophisticated in their ‘buying’ process.

You therefore need to differentiate yourselves from your competition and offer a compelling, engaging ‘selling’ message so that your potential ‘buyers’ choose you rather than anybody else.

The key to your personal, financial and companies success is in your ability to positively impact, influence and emotionally connect with your ‘audience’.

You also need to monitor the effectiveness of your marketing.

During the last 12 years I have sold millions of £’s worth of product for QVC The Shopping Channel, coached others to do the same and work with companies to ‘sell’ in a filmed environment.

To this end I have brought together a team of TV and presentation professionals to create TV style presentations that can sit on your own website to ‘sell whilst you’re asleep’. Sounds expensive? You would be amazed how cost effective it can be.

Have a look at the following links for a flavour of what we can do.

http://www.virtualpictures.tv/

http://www.youtube.com/watch?v=yQr3misdwrE

Technology has moved forward to such a degree that we can now film and incorporate very sophisticated tracking into the videos to enhance and monitor sales.

What’s included in the package.

We prepare you for the ‘TV’ presentation and coach you on how to make a powerful, engaging, natural sell with strong personal impact that creates an emotional connection. This is the secret to effective selling.

We develop a powerful selling strategy and ‘scripted’ interview using ‘The 4 Cornerstone of Presentation’ process.

We define encapsulated, key selling messages that are memorable and get’s people to buy.

We develop the story board.

We shoot the presentation/demos.

We edit and load the presentation to your website.

A duplication facility is available should you wish to use the DVD presentation as a direct mail campaign.

We can also if needed, host the site for you and develop an e’marketing strategy.

Interested? Blog us.

As a public speaking coach in the corporate arena and working both as a guest presenter and as the leading trainer for QVC The Shopping Channel I would like to offer my opinion as to why so may people hate talking in public.

As with most fears, they stem from our childhood and evolve from situations where we have been ridiculed or made to feel small by our parents or teachers.

Speaking up in public or at work brings back those deep rooted memories and those negative voices start stripping away our confidence and prevents us from offering opinions or promoting ourselves.

Indeed the word FEAR is said to mean: -

False Expectation Appearing Real

Actors often say that without a script or a role that they can step into they feel that at anytime they will be found out and exposed for the fraud they feel that are.

Indeed, exposed is how we feel. How often do our nightmares contain images of us being partly naked?

With my clients I have found that the strongest means to dispel these fears is visualisation. Not the hackneyed vision of our audience appearing naked but rather more visualising ourselves being applauded, successful, receiving accolades for our performance and running in our minds the video of our successful presentation form beginning to the end.

This has both the realistic advantage of rehearsing the presentation but also silencing those destructive voices in our heads.

I also use a process called E.F.T Emotional Freedom Techniques that uses 'tapping' as a means to desensitise our emotional blocks.

The key to dispelling a stultifying fear of speaking in public is having a clear understanding of how we are to start our presentation, what is the content of our talk and how we are going to close with a strong 'selling' message.

Over the last 12 years, I have sold millions of £'s worth of product for QVC and have developed 'selling' presentations that engage and motivate viewers to pick up the phone and order. I also train others how to communicate with power and impact to sell their wares on the Channel.

From this experience of selling to an invisible audience I have developed a process called The 7 Magic keys to P.E.R.F.E.C.T. communication, an acronym that stands for: -

Personal Impact

Emotional Connection

Right to Talk

Facts

Encapsulate

Credibility

The Company.

Using this as a template for numerous presentations situations, from Business Pitches through to Wedding speeches I have enabled individuals to present without fear and with confidence in themselves and the message they want to convey.



It's not about getting rid of the butterflies in our stomach but rather more getting them to fly in formation.

Have a look at the video presentation of one of my seminars. No sex, porn or nakedness just business relevant fun using the 7 Keys framework and actual MAGIC - yes magic to enable the individual to recall the process.

The 7 Magic keys to P.E.R.F.E.C.T. communication

Are you frustrated that you are not getting your message across effectively?

Are you worried that you are not winning enough business?

Is your lack of impact damaging your company's reputation?

If this rings true

Join me on the 9th September at the Thistle Hotel Marble Arch London and I will reveal the secret of my success in selling £millions of product on QVC The Shopping Channel and how I coach others in the corporate arena to have more power, impact and influence.

THE 7 MAGIC KEYS TO P.E.R.F.E.C.T. COMMUNICATION is a tried and tested system that produces positive results.

The seminar merges this powerful, proven model of communication excellence with astounding mind blowing magic and mentalism.

If you wish to stay for lunch a special rate is available if you follow this link

https://www.nrg-networks.com/event_calender.

You will gain valuable insights and a set of tools to enable you to motivate, stimulate and influence at work, in the boardroom, in front of an audience, in a business pitch or whilst networking.

Presented by Dexter Moscow (Guest trainer and presenter on QVC) and Marc Paul (Voted the World’s Greatest Mind Reader)

Can you afford to miss this?

Hope you can make it.

Warm regards,

Dexter

Dexter Moscow does what he loves best - training others to get their message across with power and impact whether in front of a camera or in front of an audience of 1 or many.

(please allow up to to 2 minutes for the MP3 file to dowload if you want listen to the discussion)



Michael : Good afternoon Dexter.

Dexter : Hello Michael, how are you doing?

Michael : Very well, very well.

Michael : Firstly let me say that I’m very grateful that you’ve agreed to take part in this podcast, I’ve heard some really good things about you and I’m very much looking forward to what you have to say. For the audiences benefit, can you introduce yourself a little bit and say just a little bit about what you do.

Dexter : Yes. As you said, my name is Dexter Moscow, and I always say, that is my real name, not my stage name - because people don’t believe it. My company is AudienceDynamics and typically what I do is work with individuals who may be very technically good at what they do, but they find it difficult or challenging, getting their message across to other, and to really amuse and entertain people with power and impact, whether it be corporate or individuals. I suppose I help them present in the best possible way.

Michael : Ok, leading on from that. What do you feel makes a good presentation?

Dexter : A really good presentation is really like any good story. It should have a beginning a middle and an end. It should be impactful and I suppose open with a really strong message.

Michael : Right.

Dexter : And a strong indication of who that person is, and to end with a call to action if that’s what’s required.

Michael : Ok.. If you were going to teach me or somebody else how to present well, what are some of the key things that you’d get them to do?

Dexter : The first thing that I would do – because we’re led to believe that public speaking is one of the most fearful things that we will do in our lives. So I would lend from your experience, and I would ask people to visualise the positive outcome of this presentation and see people in their mind applauding and congratulating them on a fantastic presentation, and saying ‘what a wonderful message! We need to go and do something!” So not just about presenting, but really making it impactful, making people take action – so that’s the first thing I would do, if fear is an issue.

Then I would suggest that they really plan, and rehearse – begin to think about what they need to say and the message that they need to convey.

Michael : And what after that, they're in a good state and they know they have to plan - what else do you think is important?

Dexter : Well, it’s a bit of self advertising here, but because of my years of experience working in television and also pitching people business as well I’ve developed what I call the ‘seven keys to perfect communication’ and the perfect element is an acronym that when you have those seven keys you will be successful, and I can explain that a little bit more if you wish to.

Michael : Yes, please do.

Dexter : Perfect, as I say is an acronym that stands for the key elements that I believe a presentation should contain. I’ll just run through them very briefly for you.

P stands for Personal Impact, so that means what will we look like and how we sound when we first stand up.

The second element, the first E, if you like, is Emotional Connection, when we make an emotional connection with people, we show who we are, we tell stories about ourselves – then that really creates a connection with you and your audience, whoever that audience might be.

Then the R is the Right to Talk, really what we’ve done in our lives – will give us a right to talk in our subjects, or to motivate, or to explain to somebody that what we do is what we believe is right.

The F stands for Facts. Because after initially we’ve made that connection with somebody, we have to give them the facts, we have to tell them what we’ve succeeded at, the bottom line figures if you like. If we’re in a business environment, what we’ve achieved in terms of percentage, various elements like that.

The next E is an Encapsulation of what we do. We live in a sound-byte society, so people don’t want lots of information thrust at them. They want it packaged. So if you can encapsulate what you do in key phrases, we see it all the time, Nike has ‘Just do It’, ‘Finger Licking Good’ we see it all the time – Or Coke ‘The Real Thing’ when we encapsulate a message, and if we can make an emotional connection with that message as well, then that can be really effective.

The next element of perfect is C, standing for Credibility. That could be testimonials, that could again be relating facts, but in a much more personal way. So our own personal credibility.

And the last element of perfect T, which is The Company, our company, what we’ve achieved, and the companies that we’ve worked with, and the people that we’ve worked with.

So once a presentation has got those elements incorporated into it – and on tv we have to convey all of that in just under thirty seconds – if you can encapsulate and incorporate all of those elements, that it a perfect presentation.

The cultural task of leaders is to produce confidence in their people and to motivate their performance. Why is this even more important now? (i) The financial impact on your firm due to the slowdown in the market as well as (ii) A good number of your team hasn't had experience of a market like this. Managing their motivation and expectations during this time is paramount to your financial results and retaining your top talent. If you answer 'yes' to any of the questions below you should probably open the attached invitation, book yourself on to the Executive Change Management Seminar and join us at The Institute of Directors to talk through these and other issues.

# Is it difficult to inspire confidence in current market conditions?


# Have you fired the gun, and instead of running for the finish, the team is scattered in different directions and you don't understand why?


# Are you questioning why you are losing your top talent?


# Do you ever feel concerned about your own performance and how you show up in business?


# Are you worn down by those resisting the change you are driving, frustrating your well laidplans?


# Do your business pitches fail to deliver?



The seminar scheduled for 20 November is now full. Currently there are spaces on 15 January and 12 February.

For further information please contact fran.moscow@fm-consultancy.com
07977 501763

Click here to download seminar invitation and registration form.
Please complete form and fax it to: 0870 7052501

Spotting that manufacturers aren't necessarily the best advertisement for their own products, QVC employs consultants to run "guest excellence seminars" where their powers of articulacy and persuasion are honed. The star turn at these is Dexter Moscow, a former advertising executive and estate agent, who's brought in by QVC if a company can find no one equipped to sell their products credibly.

Mr Moscow is a salesman to his bootstraps. His voice is musical, seductive, soothing and trustworthy. His broad, family-doctor face radiates friendliness or polite concern. He ticks off points of argumentation on his fingers like a champion debater. He could sell

gumboots in the Sahara. He could sell you anything. "My special areas are technology, optics and security equipment," he said. "Though I'm known as 'Mr Christmas' because I'm on quite a lot selling Christmas products, from July through to November. I suppose," he concluded modestly, "it's my grey hair and my favourite-uncle demeanour." Moscow runs something called Audience Dynamics, training corporate types how not to freeze, corpse or look like murderers in front of the camera. His guru is Dale Carnegie, author of How to Win Friends and Influence People. "I'm a Carnegie teacher. The key to it all is his 30 human relationship principles – literally understanding the other person's point of view and doing your utmost to fulfil it. And that's what QVC is about, understanding the needs of the viewing public." (Hmm, like the "need" to own a Tanzanite brooch, I suppose.) Moscow also invokes, a little surprisingly, the shade of René Descartes to explain that the emotional and logical sides of the brain aren't as distinct as was once thought. "If you want to engage someone, you engage them on an emotional level about an experience they once had, and once you've made that emotional connection, you can lead them, or help them, to make a buying decision."

It sounded rather weaselly to me. OK then, I said, take a camera. It's got five millions pixels and that's its selling point. Where's the emotional pull in that? Dexter looked at me kindly. "But John [understanding voice], why are five million pixels good? Because the reproduction is fantastic. Why [concerned frown] is that important? Because when you've reproduced the film, you can blow it up to fantastic proportions, with perfect clarity, without any fuzz. Why is that important? Because [thrilling smile, like sun emerging] you can then give it as A Gift to somebody, about whom you've thought, 'How can I help them remember a tender moment in the best possible way?' So that it isn't [eyes start to liquefy] a disappointment when you show them the picture ..."

By the time Dexter subsided, I was practically weeping myself, what with the emotional connection and all. Could it be that simple? I can speak with reasonable fluency. I'm quite good with words. I decided to volunteer for an audition to be a QVC presenter.

Scarcely an hour later, it was arranged. I was told to present a Canon PowerShot digital camera, costing £409, with a powerful zoom lens, an 8.0 megapixel clarity quotient (well, I sure knew all about that) and a Face Detection facility, along with "extensive movie options" about which the fact-sheet was hazy. Could I remember all that? I wrote a script – an unheard-of thing at QVC, where all addresses to camera are extemporised – and threw in heartwarming little stories about snapping household pets and filming my children in school plays.

Persuasiveness or the ability to positively influence others so that they accept your point of view more readily is the key to your business and financial success.

Whether you are seeking promotion, pitching to a new client or looking for a new executive position, congruency in your presentation style will make a huge impact on your ability to “close the deal”.

How do you reduce the resistance to your ideas and projects from your staff, colleagues, stakeholders or sales teams? How do you engage and enrol your people so that they buy in to your concepts?

My belief is that our ability to influence others is dependant on how comfortable we are in using the myriad of communication technologies available to us today.

From flip charts to power point - from video conferencing to webcasting – the further you are from your ‘Audience’ the easier it is for the message to be misunderstood.

My company, Audience Dynamics, is committed to enable individuals and teams to be more effective in 1 -2 1, at the ‘front of the room’ and in the filmed environment

We need to know, however what the specific challenges you face today are.

What are those communication and influencing issues that keep you awake at night?