The Team

Dexter Moscow

Author – Keynote Speaker – Influencing Skills Coach –  TV Presenter

Dexter is passionate about coaching people to excel in their business winning activities. He loves seeing that light bulb moment when they just ‘get it’.

For 16 years he was QVC The Shopping Channel’s chief guest trainer coaching individuals how to sell their products to an invisible audience.

He also appeared live, presenting and selling £millions worth of products for major brands.

This experience informs his unique approach to corporate communication, selling ideas and influencing skills.

As a speaker and business coach, those working with him attending his presentations and sales courses have gained heightened communication abilities, new insights and increased confidence in ‘selling’, themselves and their business proposition.

He coaches clients at the highest level in diverse sectors – Retail, Finance, Property, Advertising, Sales, and Entertainment.

His book The MOSCOW MethodHow to Sell Yourself Without Selling enables people to become more persuasive and influential to

Prepare – Structure – Create and Deliver business wining presentations.

Fran Moscow

Fran Moscow MD of Fran Moscow Consultancy Ltd and associate of Audience Dynamics is an established and accredited Executive Coach and Senior Leadership Trainer who specializes in working with senior leaders as a non-judgmental thinking partner.

I work across the FTSE, NASDAQ and SME sectors supporting CEOs, board directors and high potential individuals to think clearly about the future they are creating and support them in achieving it.

My remit is to challenge strategy, thinking and behaviour to achieve business objectives, raise performance, generate sustainable change and satisfy the expectations of the Shareholders and Stakeholder while supporting CEO’s in succession planning, aligning senior teams and working with private equity portfolio companies to prepare the senior team for exit.

Previous experience of consulting in the boardroom places me in an unique position to bring sound commercial awareness as well as understanding across diverse market sectors e.g. Retail, Ports, Pharma, Consulting, Property, Logistics and Technology among others.

I am a champion for diversity – with a focus on developing and retaining a pipeline of female talent. In this area I am known as a Keynote Speaker, Panellist and Presenter for e.g. The FT NED Women on Boards, CEW (UK) Ltd; Women in Banking and Finance, focusing on Personal Branding, Networking, and the criteria necessary for a woman to achieve an Executive/NED role.

Alex Moscow

Alex Moscow, Founder & Managing Director of 9mmPR and an associate of Audience Dynamics has been helping to position B2B businesses at the very head of their industries for well over a decade.

His journey began at Bite, one of the UK’s leading communications groups, where he learned the art of public relations and became a specialist in thought leadership.

It was in that converted Fire Station in Chiswick that he devised and executed campaigns for some of the biggest technology brands in the world.

Today he uses his skills to help the owners of established B2B businesses to achieve their vision by creating content driven campaigns that influence and attract their most profitable prospects.

By helping his clients to demonstrate the value of their skills, knowledge and expertise, he’s helped build pipeline worth hundreds of thousands of pounds.

I believe the sharing of valuable, meaningful information is the cornerstone of all successful marketing.

With 9mm I want to help growing businesses to get the customers they want and deserve through the creation of compelling content that builds credibility, trust and authority, says Alex.

Dan  Egerton

Dan Egerton, Director of Actus Consulting is a valued associate of Audience Dynamics and runs a specialist business consultancy working closely with entrepreneurs in the Marketing, Media and Technology space turning their hard work into success.

His ultimate focus is to improve a client’s business performance, to exceed shareholder aspirations and builds long term exceptional value preparing companies for sale or investment.

He has worked with over 60 companies in the sector as well as setting up and running his own company. This informs his understanding of the day to day challenges facing businesses and the practical strategic advice needed. His hands on approach – provides an external perspective on the business, a focus on strategy, as well as increasing capacity within the team.

His career began at PwC and Baker Tilly, moving from audit to corporate finance. He then spent 7 years working in the consultancy practice of a boutique advisory firm. Through Actus Consulting he has an impressive client portfolio.


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